MM: I think Hailey Bieber and her relationship to Tiktok as a trendsetter is is a very unique one. Are there any emerging content creators to look out for in 2023? And then when they dip down again, they don’t necessarily disappear, they just kind of move into the background a little bit.īW: Hailey Bieber is a huge trendsetter on Tik Tok. So then what that has really meant is that trends kind of latch, and burn really brightly, really quickly. The way the algorithm kind of throws things out there and gets it to the kind of consumer that wants to see it is obviously not something that we’ve seen before in our previous social platforms. Tiktok has been such a leader in terms of peer to peer advocacy and community. I think most importantly, it’s changed the cycle and the tail of trends. It has absolutely changed everything for a couple of reasons. So maybe less skincare routine steps and more of an education or self diagnosis of skin type first and a slightly more discerning way of engaging in skincare.īW: How has Tiktok changed the game when it comes to beauty and skincare trends? So I think from a Gen Z perspective, what we saw from The State of Beauty Report for example, is a sort of knowledge maturing in regards to this audience’s relationship with skincare. Skincare is a little bit trickier because I think skin is much more specific to individual concerns and stages in life. So maybe not quite as experimental as what we’re seeing in the cosmetic space but I think styling may be more of a focus for hair via coloring. Love this updo on me □ #fypシ #blackgirlluxury #bunupdo #hairstyle ♬ TAG ME FOR DANCE CREDS – BarieSmackathotひ
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